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Track SEO Metrics and Rank Faster on Google [Complete Guide]

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In this video, you’ll learn the most important SEO metrics to track the performance of your strategy and rank faster on Google

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With so many different stats to track, we’ve created a short list of the metrics we believe matter the most.

► Organic Traffic 01:00
Organic traffic is the number of visitors your site gets from people clicking on links to your web pages when they come up from search engine results.

► Keyword Ranking 03:00
A keyword is a term that encompasses anything searched on a search engine.
To better understand your keyword performance and discover new relevant searches, you’ll want to conduct a keyword gap analysis.

► SERP visibility 04:27
For every query, Google produces an outcome or a search engine results page (SERP). These outcomes consist of organic results, ads, and SERP features. SERP visibility gives you a bird’s eye view of your SEO progress.

► Click Through Rate 06:37
The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP. For example, your CTR is 10% if your site appeared on a results page 100 times in a week, and 10 people clicked on it. Use this metric as a barometer of how effective your title tags and meta descriptions are in attracting users’ attention.

► Bounce Rate 07:51
Your bounce rate represents the percentage of users who visit your site but leave without further our traffic analytics tool, you can easily check your domain’s bounce rate by the device (mobile or desktop) and if you’ve seen any recent improvement by looking at the past six months, 12 months, and all time.

► Website Authority Over Time 08:38
Your website’s authority score predicts how well a domain will rank. SEMrush’s Authority Score is measured on a scale of 1 to 100, and a higher number means more traffic and better ranking. A low number may cause decreased traffic and ranking.

► Backlinks 09:30
Backlinks are one of Google’s top-ranking factors for websites. Knowing the number of new backlinks to your site is valuable information to have as you review your link-building efforts. If you have new sites linking to your content and a strong follow link profile, it means your current strategy is working.

► Page Speed 10:16
Your Page Speed is important because it affects your other performance metrics. A website that takes 10 seconds to load means an increase in a bounce rate of around 120%.

► Time Spent On Page 11:25
This performance metric is all about how well your content meets user intent. When a person types a keyword on Google looking for specific information, a product, or service, lands on your page and spends a lot of time there—it means your site satisfied their intent.

► Conversion Rate 12:31
Your conversion rate represents the overall impact of your SEO strategy on your business’s sales. One could say that this is the most important metric in assessing your website’s success.

Let us know in the comments what SEO metrics you track and what insights they give you!

:ledger: USEFUL RESOURCES
How to find long-tail keywords ►
How to drive more traffic to your website ►
Content Marketing Strategy in 7 minutes ►
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digital marketers. Check them out!
SEMrush Blog ►
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